SureFeed Microchip Pet Feeder Connect: Revolutionizing Pet Food Monitoring

For pet owners, understanding their furry companions’ health is paramount. Recognizing subtle changes in eating habits can be an early indicator of potential health issues. Sure Petcare, a specialist in pet technology, has introduced the SureFeed Microchip Pet Feeder Connect, a groundbreaking device designed to help owners monitor their pets’ food consumption and feeding patterns through the SURE PETCARE® app. This innovative feeder, showcased at the 2019 American Association of Feline Practitioners (AAFP) Conference, aims to provide valuable insights into feline health and well-being.

The SureFeed Microchip Pet Feeder Connect meticulously records the time and weight of food consumed each time a pet uses the feeder. This data is then seamlessly transmitted to the SURE PETCARE® app, allowing pet owners to build a comprehensive understanding of their pet’s unique feeding patterns. By tracking these habits, owners can more easily detect deviations that might signal changes in their pet’s health, enabling earlier intervention.

Beyond monitoring, the feeder empowers owners to personalize their pet’s feeding regime. Whether addressing specific health concerns like obesity or establishing a consistent, appropriate feeding routine, the SureFeed Microchip Pet Feeder Connect offers a tailored solution. The SURE PETCARE app allows users to define specific food serving weights. Integrated scales within the feeder weigh the food as it’s added to the bowl, with LED indicators signaling when the correct portion size has been achieved.

Key Features and Benefits for Pet Owners

When connected to the SURE PETCARE app via the SURE PETCARE® Hub (sold separately), pet owners gain access to a suite of powerful features:

  • Monitor Food Consumption: Gain a comprehensive view of your pet’s eating habits by tracking how much, how often, and for how long they eat. This detailed insight helps in understanding normal patterns and identifying any anomalies.
  • Receive Detailed Insights: The app provides alerts for changes in feeding behavior, which can serve as crucial early indicators of illness, pain, or behavioral issues.
  • Set and Manage Accurate Food Portions: Precisely set portion sizes for up to two different types of food (e.g., wet and dry). The feeder’s integrated scales ensure accuracy as food is added, aligning with the portion sizes configured in the app.
  • Gain Peace of Mind: Owners can remotely check when their pet was last fed and the remaining food in the bowl, offering reassurance, especially when away from home.
  • Connect with Family and Friends: Share app access with trusted individuals, such as pet sitters or family members, ensuring consistent care even when you’re not present.
  • Seamless Integration with Existing SURE PETCARE Products: Each SURE PETCARE® Hub can connect up to 10 devices, allowing comprehensive management of all “Connect” products from a single app account. The Hub is also compatible with the SUREFLAP® Microchip Pet Door Connect and SUREFLAP® Microchip Cat Door Connect.

Expert Endorsement for Feline Health

Dr. Ken Lambrecht, Medical Director at West Towne Veterinary Center and Pets Reducing for Rescues in Madison, Wisconsin, highlights the importance of this technology in feline health management. He states, “Feline weight management is a critical element to ensure a happy, healthy cat. In my veterinary practice and through my current scientific research, we have found improved compliance and detection by using innovative technology in pet home-health feeding and monitoring. The SureFeed Microchip Pet Feeder Connect is a game-changing feeder, as it allows pet owners to control and measure food consumption, manage accurate portion size and provide detailed analysis of eating behavior. Changes in feeding behavior can be early indicators of illness, pain and behavioral issues.”

About Sure Petcare and Merck Animal Health

Founded in 2007, Sure Petcare specializes in pet technology, offering award-winning microchip-operated pet doors and feeders designed to solve common pet owner challenges. As part of Merck Animal Health’s Companion Animal portfolio, Sure Petcare, along with HomeAgain, focuses on digitally connected solutions. In 2017, the company expanded its offerings to include connected devices that provide proactive pet care by delivering data and insights into pets’ daily behaviors, activities, and routines. This information aims to foster a deeper understanding of a pet’s overall health and well-being over time. Sure Petcare products are available in 35 countries through direct sales, retail stores, and veterinary practices.

Merck Animal Health, through its commitment to The Science of Healthier Animals®, provides a broad spectrum of veterinary pharmaceuticals, vaccines, and health management solutions. Their extensive suite of digitally connected identification, traceability, and monitoring products underscores their dedication to improving the health, well-being, and performance of animals and the people who care for them.

For more information on the SureFeed Microchip Pet Feeder Connect, please visit www.surepetcare.com/feederconnect.