Petco has introduced WholeHearted, an exclusive private label brand of natural dog food designed to provide high-quality nutrition at an accessible price point. Developed in-house by Petco’s nutrition and product innovation experts, the WholeHearted line features thoughtfully crafted recipes with wholesome ingredients suitable for dogs of all breeds and life stages. This new offering aims to meet the growing demand from pet parents for natural, beneficial food options for their canine companions.
The WholeHearted product line is available in both wet and dry formulations. A key aspect of this new brand is its commitment to transparency and quality, with each bag featuring “life-changing stories from real Petco customers,” celebrating the human-animal bond and the importance of nutrition. This approach not only highlights the product’s quality but also connects with the emotional aspect of pet ownership. For those seeking specific dietary solutions, exploring options like tlc puppy food can offer further insights into specialized nutrition.
WholeHearted’s recipes are intentionally crafted to exclude common allergens and fillers. Both the wet and dry options are grain-free and do not contain corn, wheat, or soy. The formulas are enriched with antioxidants to support a healthy immune system and Omega-3 fatty acids, which are crucial for maintaining healthy skin and a lustrous coat. Additionally, essential vitamins and minerals are included to ensure balanced nutrition. The dry food varieties specifically feature real protein as the primary ingredient, alongside canine probiotics to promote optimal digestive health. Understanding the importance of canine nutrition can also lead to exploring other homemade options, such as homemade frozen dog treats with yogurt.
The complete range of WholeHearted dog food is now available at all Petco and Unleashed by Petco store locations, as well as online at Petco.com/WholeHearted. The dry food options include Chicken & Pea Recipe, Beef & Pea Recipe, and Salmon & Pea Recipe. The wet food selections offer variety with Beef & Vegetables Recipe, Chicken & Vegetables Recipe, Turkey & Sweet Potato Recipe, Lamb & Carrot Recipe, and Chicken & Fish Recipe. These diverse options allow pet owners to choose the best fit for their dog’s preferences and nutritional needs. For pet owners interested in preparing their own nutritious meals, resources like a chicken bone broth for dogs recipe can be highly beneficial.
To celebrate the launch, Petco is encouraging pet parents to share photos of their pets on Instagram, using the hashtag #WholeHeartedPets, and describe how their pets have transformed their lives. Each Monday until September 18, one participant will be selected to receive a $100 gift card and the chance to be featured on future WholeHearted packaging, offering a fun way to engage the community. Furthermore, customers purchasing WholeHearted products between now and November 5 will receive double PALS rewards, adding extra value for loyal shoppers. More details about the product line and ongoing promotions can be found at Petco.com/WholeHearted, as well as on Petco’s social media channels. For those exploring comprehensive dietary strategies, consulting experts like Dr Karen Becker dog food recipes can provide valuable perspectives.
Petco, with over 50 years of experience serving pet parents, is dedicated to fostering strong relationships between people and their pets. The company offers a wide array of products, services, and advice aimed at keeping pets physically fit, mentally alert, socially engaged, and emotionally happy. This commitment is encapsulated in their vision: “Healthier Pets. Happier People. Better World.” Petco operates more than 1,470 stores across the U.S., Mexico, and Puerto Rico, including its smaller neighborhood format, Unleashed by Petco. Through the Petco Foundation, an independent non-profit organization, Petco has invested over $167 million since 1999 to improve companion animal welfare and has facilitated the adoption of hundreds of thousands of animals annually. For owners of smaller breeds, information on homemade dog food recipes for small dogs can be particularly relevant.
The introduction of the WholeHearted line signifies Petco’s dedication to providing accessible, high-quality natural nutrition. By focusing on carefully selected ingredients and expert formulation, WholeHearted aims to support the overall health and well-being of dogs, reinforcing the special bond they share with their owners.