Autodesk is implementing changes to its pricing structure, encouraging customers to transition from maintenance plans to subscriptions. This strategic shift aims to align with the industry’s move towards subscription-based software access and provide users with enhanced value and flexibility. While change can be met with apprehension, Autodesk is offering a compelling three-year incentive to make this transition more attractive, addressing common concerns and highlighting the advantages of a subscription model.
Why the Shift to Subscription?
Autodesk believes that a subscription model offers the best experience for its software users. By focusing on building and delivering a superior subscription service, the company aims to incentivize a broader adoption of this model. This approach necessitates a stronger commitment to delivering ongoing value and ensuring customer satisfaction, as renewals are directly tied to the perceived benefits and performance of the subscription service.
Benefits of an Autodesk Subscription
Subscribers can expect a more enriching relationship with Autodesk, characterized by several key advantages:
- Enhanced Support: Direct support from Autodesk, tailored services, and content designed to meet specific user needs.
- Cloud-Connected Services: Access to integrated services that leverage cloud technology, offering greater connectivity and functionality.
- Simplified Administration: Standardization of Autodesk products on a subscription basis simplifies software management.
- Flexible Options for Maintenance Customers:
- Cost-Effective Entry: A low price point to access subscription benefits.
- Project-Based Expensing: The convenience of charging subscription costs annually to specific projects.
- Frequent Updates: Access to regular product updates, with the flexibility to choose when to implement them.
- Convenient Support: Features like “schedule a call” for expedited engagement times.
- Scalability: The ability to adjust subscription levels based on project demands, accommodating peaks and valleys in workflow.
Financial Implications of the Transition
For existing maintenance customers, Autodesk acknowledges their significant investment and has structured the transition to be financially favorable. Starting in June, the cost of switching from a maintenance plan to a subscription will be substantially lower than purchasing a new subscription.
At the time of renewal, customers can opt to move to a subscription at the same cost as their current maintenance plan, which is approximately 60% less than a new subscription. This offer can be availed in the first, second, or third year, allowing businesses to choose the timing that best suits their needs. By locking in this discounted price for three years with no upfront payment, users can manage their budgets effectively.
Post the three-year lock-in period, customers who transitioned will be grandfathered into a discounted price in the fourth year, approximately 15% higher than their original maintenance cost. This price will remain lower than future maintenance plan renewals and significantly below the cost of a new subscription, provided renewals are maintained.
Pricing Comparison Example (North America AutoCAD Customer)
To illustrate the financial benefits, consider the following examples:
Staying on Maintenance:
- 2017 Renewal: $570/year
- 2018 Renewal: $625/year
- 2019 Renewal: $750/year
- 2020 Renewal: $750-$900/year
- 2021 Renewal: $750-$900/year
- Total (2017-2021): $3,445 – $3,745
Switching to Subscription (2017) and locking in for 3 years:
- 2017 M2S: $570/year
- 2018 M2S: $570/year
- 2019 M2S: $570/year
- 2020 M2S: $630/year (Year 4 final discounted track ≈ maintenance +15%)
- 2021 M2S: $630/year (subject to standard price adjustments; option to lock-in pricing with a 3-year contract)
- Total (2017-2021): $2,970 (15-20% less than staying on maintenance)
Additional detailed pricing information is available in the Autodesk maintenance plan FAQ.
Maintenance Plan Status
Autodesk currently has no plans to discontinue the maintenance plan. However, it will be available annually at a higher cost than the discounted subscription pricing. Importantly, all core product updates will continue to benefit both maintenance and subscription customers. Autodesk is committed to transparency regarding these changes, empowering users to make informed decisions that align with their business needs.
For personalized guidance, Autodesk encourages customers to speak with their resellers. Alternatively, direct conversations with Autodesk representatives are available for those without a reseller or with specific questions. You can reach out via email at subscription.questions@autodesk.com for further assistance.
References
Teresa Anania, Sr. Director, Subscriber Success. (n.d.). Maintenance plan changes communication. Autodesk.
Autodesk. (n.d.). Maintenance Plan FAQ. Retrieved from http://www.autodesk.com/maintenance-plan/maintenance-plan-faq