Alicia Moffet has emerged from a period of introspection and artistic redefinition with her compelling new single, “Choke.” This powerful track delves into the complexities of one-sided relationships, serving as a liberating anthem of clarity and emotional release. Released on April 4, 2025, “Choke” marks a significant new era for the artist as she joins Cult Nation, signaling a bold step forward in her career. The song, a precursor to her upcoming album No, I’m Not Crying (set for release on May 30), encapsulates the painful yet empowering realization of having been exploited and discarded.
The journey to “Choke” was one of significant artistic transformation. Initially conceived as “Emergency Room,” the song underwent a complete overhaul before finding its final form. Despite its initial promise, the original vision struggled to fully capture its intended essence. This pivot, guided by producers Harper Gordon and Sam Avant, allowed the track to discover its true identity, ultimately becoming a standout piece from the album. Moffet shared, “We’ve all had that moment where we think, ‘Wow, was I just a snack for you?’ It starts off in that raw, frustrated place, but by the end, it’s more of a shrug – like, ‘Alright, karma’s got this one.’ And look, I don’t actually wish for anyone to choke.. but if they were to stub their toe a few times? I mean, that’s just life keeping things balanced.”
A Daring Artistic Shift with Cult Nation
Alicia Moffet’s new album, No, I’m Not Crying, heralds a fresh chapter characterized by renewed artistic freedom. Now collaborating with Cult Nation, a collective known for its bold and innovative talents such as Charlotte Cardin and Lubalin, Moffet is working with producers and songwriters Jason Brando, Sam Avant, and Harper Gordon. This partnership is instrumental in shaping a deeper, more mature, and audacious musical universe for the artist. Together, her management and creative teams are orchestrating a revitalized phase in her career, complete with an exciting array of upcoming projects.
The album itself defies conventional expectations, showcasing an artist who fearlessly explores the duality of her emotions. Moffet masterfully navigates between vulnerability and confidence, balancing melancholic ballads with striking rhythms. “Choke” is presented as a piece of this larger narrative—a sincere confession conveyed through captivating and powerful sounds.
[“Choke” offers a glimpse into this ambitious project, promising to reveal a more authentic and unapologetic Alicia Moffet than ever before. With its raw emotion and refined production, the single signifies a significant artistic evolution for the singer, positioning her at the intersection of alternative pop and heartfelt storytelling. This new single sets the tone for a bold and deeply personal project, where Moffet explores a richer sonic palette and compelling lyrical themes.
[The credits for “Choke” highlight a collaborative effort, with writing contributions from Alicia Moffet, Sam Avant, Jason Brando, and Jordan Cassius Kelman. Production was handled by Harper Gordon, Sam Avant, and Jason Brando, with vocal production by Moffet, Avant, Brando, and Gordon. The track features additional vocals by Sam Avant and guitars by Harper Gordon and Sam Avant. Mixing was expertly done by Rob Kinelski, with assistance from Eli Heisler, and mastering by Dave Kutch.
About Alicia Moffet and No, I’m Not Crying
Building on the success of her 2021 debut album Billie Ave. and the 2022 EP Intertwine, which garnered over 16 million streams, Alicia Moffet continues to push artistic boundaries. Her latest offering, No, I’m Not Crying, masterfully blends pop, R&B, and other influences, providing an unfiltered look into her life beyond the digital sphere. She maintains a strong connection with her audience, boasting over 1 million followers across her platforms. The album’s title, No, I’m Not Crying, reflects the artist’s duality—the balance between her resilient, confident energy and the introspective, vulnerable side that fuels her songwriting. “In a sense, No, I’m Not Crying explains how I put my game face on and remain resilient even when things get rough,” Moffet explained.
[Scheduled for release on May 30, 2025, No, I’m Not Crying will be released through her new label, Cult Nation. This international collective of creatives is home to artists such as Charlotte Cardin and Lubalin. Alicia Moffet wrote or co-wrote every song on the album, working closely with producers and songwriters Jason Brando, Sam Avant, and Harper Gordon. Each track offers a raw glimpse into her journey, featuring powerful anthems and deeply empowering emotional ballads. No, I’m Not Crying is more than just an album; it’s a fearless statement of personal growth and unapologetic self-reinvention, solidifying Alicia Moffet’s position as one of pop music’s most exciting emerging voices. After a two-year hiatus, she is poised to release her first project with her new team, marking a significant moment in her career.
For more information, visit https://www.aliciamoffet.ca.